World Cup Football Streaming A Record Number Of Matches Online

February 27th, 2011

For the millions of fans around the world wait with baited breath for the Fifa football game World Cup, they will have a bigger choice than ever for watching streaming games online and on mobile phones. The Football (or soccer depending where your from) World cup will kick off on Friday, and fans can watch all the matches from a wide extract of mobile and Internet websites.

Both ESPN and ABC are streaming the games in the US, show 54 matches live on  ESPN free for US viewers who have an connected help oneself provider with ESPN, which includes AT&T, Verizon, Comcast amongst others. There will be ten games playing live live on ABC that will not be availabl, How? all 64 matches in the World Cup will be available live on mobile devices to customers whose plans include live online TV on their mobiles.

 Having the matches online will be music to the ears of many, as the games come thick and fast. Many are on when fans are at work. compare the digital experiences of the 2010 World Cup to the 2006 tournament, Josh Kosner, senior vice president and general theater director of ESPN Digital Media, said, “Things have changed utterly.”

“This is going to be the biggest and most powerful demo of this, and it’s just the start,” Kosner said. “It’s the playbook, it’s the blueprint for what’s coming.”

Over the last 12 months, Akamai Technologies Inc., which delivers about 20% of the world’s Internet traffic, has been building its capability in anticipation of the World Cup. It expects traffic to be two or three times as heavy as what was measured during President Barack Obama’s inauguration.

 The World Cup is also shaping up to be a benchmark in the evolution of mobile TV, which is green in South Korea, growing in the rest of Asia, Africa and South America, but nascent in the U.S. and Europe. ESPN has partnered with AT&T, Sprint, Verizon, FLO TV and MobiTV to bring games to cell phones.

The competition could be a test for bandwidth useage that is already toilsome used. Last week, AT&T announced that to ease over-crowding on its network, it would no longer offer unlimited Internet data plans for new smart-phone customers. ESPN’s Kosner acknowledged that those with live TV on their mobile phones are still a “relatively small interview,” but predicted that the World Cup will be “a galvanic event” for the capability.

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