Putting Sitemaps on Your Website

April 8th, 2011

If you are doing any serious Internet Marketing to promote your site and generate organic search results, you certainly need to know about site maps for your website.  Up until recently most websites had only a dozen or so pages and few content pages.   Websites now, on the other hand, have hundreds and even thousands of pages.   What is more, those pages can be linked into a navigation structure that, while creative, can be complex and challenging.   This has produced challenges for internet marketers.  

In the past, Google and other search engines simply scanned your site and picked up the internal and outbound links, matched them up with the inbound links and produced a link-composite content score for your site.  Now, with all the advanced technologies and the innumerable ways that content can be linked to your site, it is critical for both users and search engines to have a way of following your sites page-navigation. 

Always be sure to update your Windows Registry whenever you do major site work.  You can purchase and download a top registry software package that does this.  They also perform the other registry fix functions that accomplish any needed Registry Repair.

You can do your site structure in what is called a map.   It is an HTML or XML representation of the page links on your site and it resides – as pages – within the site.  It is critical, especially if you have a large or complex website, to have a site map that can be used by both site visitors and search engines to navigate your site.  You also need an ongoing update capability that matches the frequency of changes to your site.

There are several ways to engineer this degree of sophistication into your website.  First, if you are reasonably technical, you can write your own scripts with which to scan, link, and translate your site’s structure and publish it, in several versions, on the site.  While this works there are definitely several caveats.  The easiest way to do this is with a separate folder or subdirectory that resides on your Cpanel or master folder.   It was always the easiest way to do it and the worst – now totally unacceptable.   The search engines will not scan your Cpanel in search of site structure.   You must provide that structure as a file or files within the site itself – i.e. as a file within the public html itself.

The other method of site map production – and certainly our recommendation – is to utilize a commercial service that will scan your site and produce the site map in XML, HTML, and TXT Versions.  You can then copy these map files and have them resident on your site.  You must, however, provide for the regular update or replacement of these sitemap files in a manner and frequency that mirrors the evolution of your site.   If you have weekly content additions to your site, then you must have a weekly site map update.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

Categories: Articles

Tags: , , Leave a comment

Feed

http://www.directbusinesssoftware.co.uk / Putting Sitemaps on Your Website