Steve Jobs Says Internet TV Needs To Go Back To Square One

November 7th, 2010

Although viewing audience of internet tv are constantly growing, the Chief Operating military officer of Comcast does not see any threat from online tv at this time. Steve Burke was speaking in an interview at the All Things Digital conference and was bullish about the future of the live internet tv landscape.

He said:- “The fact of the thing? is, and it’s a little counter-intuitive … that one-fourth by quarter, year by year, the number of people subscribing to what we call multi-channel video, whether it’s satellite, telco, or cable, has forever and a day gone up. It’s never gone down.” He continued:- “there is very little evidence that people are giving up their subscription TV.”

He concedes that video consumption will grow and new methods of delivery such as the iPad, Smartphones and Google TV will grow, he does not expect that those services will overpower the traditional pay TV services offered by Comcast and other cable providers.

In essence he is saying that whilst premium channels cannot be accessed online, the cable and satellite companies will always run the show. And he is right, for now.

Apple chief Steve Jobs has granted? his opinion on the merging of television and the internet.  He beleives that the web and tv will remain as seperate entities for a while yet.

Speaking at the AllThingsDigital D8 conference, he said:-  “The only way that’s ever passing to change is if you can really go back to square one, tear up the set top box, redesign it from incision … He pointed to the pricepoint being the top issue with combining Internet functions and television services. At present, cable companies subsidize the cost of set top boxes in identify to secure a customer’s cable service contract. As such, “that pretty much squashes opportunity for innovation, because nobody’s willing to buy a set top box,” Jobs said.

“Ask Tivo, ask Replay TV, ask Roku, ask Vudu, ask us, ask Google in a few months,” he said, taking a jab at Google, which recently announced it would provide televisions — normally the largest screen in the house — with Internet capabilities. “It’s not a problem with applied science, not a problem with vision, it’s a fundamental go to market problem,” he said.

He may have a point, but then he may be inapplicable.  The fact is though, when all tv sets come weaponed with the same staple software and web connnection is when the service will truly take over.

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