Promoting Your Software Made Simple

December 1st, 2010

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Why would a software program company overlook one of many best and quickest methods to put it up for sale’s products online? This is able to appear to be a rhetorical question except for the truth that I run a shareware site and am continuously on the seek for new software program to add to my site. The thing is that solely half of the applications I want to add to my database have PAD files available.

A PAD file is a straightforward XML file that comprises all the information a developer would normally sort into an internet kind at a software site. XML knowledge will not be needed to create a PAD file. You may get one free at

The software is mainly self-explanatory. Just fill within the forms. It solely takes about a half and hour to create a pad file and upload it to your site. It takes even much less time if you already have a website to advertise your product. Then you can simply copy and paste the info you already have. And as soon as your pad file is completed, submitting to shareware sites is as easy as copying and pasting the deal with of your PAD file.

However why isn’t PAD expertise used extra usually? Of course, it may very well be ignorance. Now ignorance just isn’t a bad word. It simply implies that you haven’t heard of this know-how that can enhance download of your merchandise three times over, a expertise meaning you possibly can submit to anywhere from 300 to seven-hundred software websites on the internet inside an hour, depending on whose figures you use.

Most sites that use pad recordsdata do not even require a membership. Mine doesn’t. This means you could submit your software to one web site in the time it takes to repeat and paste the address of your pad file into one type, hit submit, after which choose a category. Then you definately’re off to the following site. Submit and forget.

If this nonetheless looks like an excessive amount of work, you possibly can obtain software program packages that may do all of the submission work for you. Simply suppose, it could end your software submissions to hundreds of sites within the time it takes you to eat lunch.

Or maybe software program entrepreneurs simply don’t know the true value of submitting software to software program sites. People actually go to software program sites to seek out software. That sounds like a stupid assertion but not when you notice that the majority common directories, except perhaps DMOZ or Yahoo, are not often used as search tools. They’ve mainly turn into an search engine optimization tool. When searchers are in search of one thing general, they go to Google, Yahoo, or MSN. However when they search for software program, they generally find yourself at a shareware site and stay for a while.

Of possibly you don’t develop shareware. The software program you develop must be bought before it’s used. No trial period, because of the chance of it getting cracked. That’s fine. I actually perceive this reason. I used to be a developer who had my software program cracked three times before I gave up on the entire shareware thing. However that doesn’t mean you possibly can’t create a demo, a stand alone program that acts as a teaser. It is going to only be a matter of time earlier than the software program user opts to by the total version. Simply make sure your demo teases enough however not too much.

So submitting PAD files to software websites has the effect of killing two birds with one stone. Sure, you get a large number of hyperlinks again to your site, but these links have extra worth than simply growing your pagerank. People will truly be utilizing them to get to your site. As software developers, we now have a device that makes the method lots easier and faster than other marketers. Not using it now that you recognize is laziness.


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